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[PAST EVENT] Building a Book Marketing Plan: How to Create a 30-Day Marketing Calendar to Sell More Books (Morning Meeting & Afternoon Workshop with Shelley Hitz)

April 11, 2015 @ 9:00 am - 4:00 pm

$15 - $55
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Shelley HitzConfused about book marketing?

Get clarity and learn how to create a 30-day marketing calendar to sell more books.

As the common saying goes, “If you fail to plan, you plan to fail.” There is so much information available about how to market your book that it can get confusing. What works and what is a waste of time? Shelley Hitz increased her book sales by 9800% by doing one thing…creating and implementing a book marketing plan. In this workshop you will learn how to create a 30-day marketing calendar to help you succeed in marketing your books. Every author will benefit from going through this training and setting up a marketing plan for their books.

Morning session:

How to Set Up Your Marketing Efforts for Success

  • Why you may need to look at book marketing differently.
  • Planning for long term success.
  • You will get our marketing profile worksheet to fill out for your book.

Choosing on a Schedule that Works for You

  • Determining your priorities, resources, and the amount of time you have available
  • Working with the 80/20 rule in mind
  • Knowing your strengths

How to Choose Promotional Activities

  • One-time promotional activities
  • On-going promotional activities

How to Track Your Success

  • The importance of tracking your success.
  • Access to our templates: book marketing plan spreadsheet, promotion tracking spreadsheet, and book sales tracking spreadsheet.

Afternoon workshop:

Now it is time to take action. In this workshop, you will take what you learned in the morning session and apply it to your book. By the end of the workshop you will have a 30-day book marketing calendar you can implement right away to help increase your exposure and book sales.

Now it is time to take action. In this workshop, you will take what you learned in the morning session and apply it to your book.

What we will cover in this workshop:

How to Fill in Your Marketing Calendar

  • Identifying your daily tasks
  • Scheduling weekly/monthly activities
  • Breaking-up and planning for one-time events

Implementing Your 30-Day Calendar

  • How to get it all done
  • Helpful tools you can use
  • How to hire outside help when needed

Strategies for Long Term Success

  • Setting your marketing budget
  • Tracking your sales
  • How to avoid burnout

By the end of the workshop you will have a 30-day book marketing calendar you can implement right away to help increase your exposure and book sales.

Boxed Lunch: A handful of extra lunches will be available first paid, first served on Saturday morning, April 11th. (If you already ordered your lunch here on our website, you will get it around noon on Saturday.)


Shelley Hitz

Shelley Hitz

Shelley Hitz is an award-winning and internationally best-selling author. She is the owner of TrainingAuthors.com and is passionate about helping authors succeed in publishing and marketing their books. She teaches from personal experience. Shelley has been writing and publishing books since 2008 and has published over 35 books including print, eBook and audio book formats.

Shelley has been training authors since 2010 at live events, teleseminars, webinars, and more. However, she has over a decade of experience speaking to groups of all sizes, from small workshops to keynote presentations in front of thousands.

Download Shelley’s free training “Building a Book Marketing Plan” ($27 value) when you sign up for her newsletter here: http://trainingauthors.com/newsletter/

 

About Me: I am a writer, editor and actor living just north of the Golden Gate Bridge with my teacher/author wife and our soon-to-be-author daughters. And our apparently non-literary cat. I recently started a small independent publishing company, Stillpoint Digital Press. I have overseen the publications program of the Joseph Campbell Foundation since 1999. I have edited three posthumous volumes of Campbell's unpublished writing and lectures and overseen the publication of eleven additional print titles, the most recent being the third edition of The Hero with a Thousand Faces. I recently published my teen historical adventure novel Risuko: A Kunoichi Tale, and am at work on the sequel, Bright-Eyes About Stillpoint Digital Press: When I started Stillpoint Digital Press, all that I intended to do was to take my own varied experience as a writer, an editor, and an ebook designer and offer a service that was both more professional and more personal than that offered by the ebook self-publishing "services": digital publishing with a human face. From the beginning, that idea has resonated — and has brought me in directions that I never anticipated. One of my first projects was a memoir by former merchant seaman Jack Beritzhoff. When I began outlining my plans to Jack, talking through the editorial process and discussing the benefits of publishing his autobiographical work in ebook form, the ninety-four-year old nodded, smiled, and said. That sounds great. But I also want to be able to hold my book. Well, who was I to deny Jack? And so Stillpoint became, quite outside of my plans, a traditional print publisher. The launch party and book signing for Sail Away was one of the prouder moments of my career in publishing. Similarly, when Linda Finch began talking with me about bringing out a new edition of The Seven Gods of Luck, and I had created the print and ebook editions, I realized that I wanted to add a read-aloud track. Well, we have professional recording facilities, so that was easy. Suddenly, I found that we were in the audiobook business as well. Our aim is to be as responsive as we can for our clients and partners, creating truly fine editions, no matter what the medium. So tell us: what can Stillpoint do for you?
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Details

Date:
April 11, 2015
Time:
9:00 am - 4:00 pm
Cost:
$15 - $55
Event Categories:
,
Website:
http://baipa.org

Organizer

BAIPA Program Committee
Email:
programs@baipa.org
Website:
http://www.baipa.org/baipa-events/

Venue

The Key Room
1385 North Hamilton Parkway
Novato, CA 94949 United States
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